Going Green With Direct Mail

The New York Times had an interesting article last summer about how many corporations are recognizing the inherent waste of direct mail, the impact on the environment, and how they can take steps to change this while still maintaining their direct marketing campaigns.

Direct Mail Tries to Go Green. No, Really.

By CLAUDIA H. DEUTSCH

Published: July 23, 2008

A group of direct-marketing companies, along with a handful of their corporate clients, are banding together to make an inherently unsustainable practice at least a little bit greener.